"
"It's all about the Scalextric set your mother didn't buy you when you were a child. Now you can buy your own."
The toy shop might have been a disappointment all those years ago, but now you've got your own credit card and you're at the top of your own gift list. And if you really, really want it, you can have it."
from the bbc news Marketing expert at the Henley Management College, David James, http://news.bbc.co.uk/1/hi/magazine/6276910.stm